Brooks, CEO of Dan Sheridan: Warren Buffett’s advice was “Make sure the brand is stronger at the end of the year than it was at first.”
Good morning. One of the most difficult challenges faced by any company is to make the specialized brand feel new and wonderful. This is especially difficult in the market as the costs rise and consumers are spoiled for selection. However, Brooks Running was torn, with Berkshire Hathaway Its reports 15 % annual revenue growth in the first quarter.
In the latest episode of Fortune’s The next leadership Podcast, CEO of Dan Sheridan talks about a preferred transformation between militant contestants to a broader brand of lifestyle. It helps health and wellness become a priority for consumers at a younger age when the brand’s preferences have not yet been set.
“Gen Z is currently participating early in any other generation in the history of physical fitness,” he says, noting that many have started at the age of 11. “If you put a foot in front of the other, you are our customers.”
NikeHoka and many other brands chase those feet as well. One of the reasons why Brocks may claim that market share 1 in the performance of adults in the United States that works with shoes through national channels and specialized retail is its record of focusing on performance. This is an arduous reputation for a 111 -year -old company that made the shoes for a wide range of sports, dumped, and re -invented it, and it became part of the Berkshire family in 2006 after obtaining it from the height fruit. Pavite made it an independent unit in 2012.
Now, Sheridan is trying to expand in new markets while meeting his primary agent and consensus with definitions. “We are very lucky,” he says. Oracle From Omaha’s message when he came to the Brooks headquarters in 2014: “He said:” Berkshire focuses in the long term, and your work simply, to ensure that the brand is stronger at the end of the year than it was initially. “
From the late Charlie Monage, Sheridan says that the importance of “organizations that avoid ABCS: arrogance, bureaucracy and contentment.”
As for his exercise routine, Sheridan is more than yoga fans from militant hostility – but he put Brox’s shoes for use. “I am giving my sacrifice that I am genetically designed to plow a field and sit on the righteous stools, but I love running. It is part of my life.” (Here is a copy of the episode. You can also listen to our conversation apple or Spotify))
Best news
It is Eve customs tariff!
President Trump August 1 Delivery date To reach a trade agreement with the United States tomorrow, most countries have no deal. Only eight countries have signed agreements. South Korea is the latest to reach an agreement – 15 %, in addition to 350 billion dollars in unlimited investments.I was chosen myself as presidentAnd another $ 100 billion of fossil fuel purchases.
Trump is angry at India and Russia
India will get a 25 % tariff because “they have the most heavy and unconfirmed commercial barriers in any country”, ” The president said. he He also said He said he would impose more sanctions on Russia if Putin does not stop his war on Ukraine in 10 days.
I am not happy with Brazil either
Brazil will get a 50 % tariff Because Trump is unhappy The government there is the trial of its former president, Gear Bolsanaro, for its attempt to transfer a coup after losing the elections. There will be other duties on copper and the end of the “minimum” base that allowed imports free from customs tariffs on goods less than $ 800.
Definitions, prices rise
We started to see the high consumer prices driven by definitions, CEOs say. Both executives in Adidas, P&G, Walmart, Ralph Lauren, Mattel, Subaru, and Nike have warned that increasing the cost of customs tariffs will soon appear on prices.
Ford: The cost of definitions is $ 2 billion
The profits in the company were reduced by $ 800 million due to the costs of customs tariffs, The company said. Ford shares Decline 3 % on the news, in post -sales circulation.
Depression in Mercedes -Benz and Porsche
Both companies Their profits are reduced For the rest of the year after profits were affected by the costs of customs tariffs and reduce demand.
The maximum Microsoft market exceeds 4 trillion dollars
For the quarter ended on June 30, 2025, Microsoft I mentioned Revenue of $ 76.4 billion, by 18 % jump during the previous year. Net income increased more quickly, an increase of 24 % to 27.2 billion dollars.
ACCCENture Julie Sweet’s Bold Ai Playbook
CEO Julie Sweet led the consulting giant tone with condemnation through uncertainty in world trade and geopolitical conflict. now, It puts the company to profit from artificial intelligence When others believed that technology would threaten the industry completely.
Federal Reserve rates have not changed
Federal Reserve Retain Fixed prices during a meeting on Wednesday, although two governors in the Federal Reserve opposed the decision for the first time in 30 years. The Chairman of the Board of Directors, Jerome Powell, indicated that the Foundation needs more information about the effects of definitions before lowering prices.
Mark Beniouf talks about artificial intelligence
Marc Benioff, CEO of Salesforce, claims that artificial intelligence agents are now 30 % to 50 % of work within the company, but he does not believe that technology will replace a large amount of white collar workers. During a recent interview with luckWith a sword explaining why.
Jimmy Damon speaks to Trump again
They met twice in AST two months, Wsj says. Discuss interest rates and housing market. The couple did not meet years ago and had a history of insulting each other publicly.
Bessent broadcasts the idea of privatizing social security
Treasury Secretary Scott Bessin He said The White House was committed to protecting social security hours after he said in an interview that a new president of the children’s savings program, Donald Trump signed the law “is the back door for social security privatization.”
Markets
S & P 500 futures contracts 1 % increased this morning, Premarket, after closing the index by 0.12 % yesterday. Stoxx Europe 600 0.14 % increased in early trading. UK FTSE 100 0.33 % increased in early trading. Japan Nikki 225 It was 1.02 %. China CSI 300 Index 1.82 % decreased. South Korea KosPI 0.28 % decreased. India Elegant 50 It was 0.08 %. Bitcoin It is still above 118 thousand dollars.
From the analysts
Wedbush on Apple AI: The “elephant in the room” is still a AI AI’s growth strategy that is now invisible while the rest of the technology world focuses on the laser focusing on liquefying the largest technical topic in 40 years …. AI’s revolution. I felt the Apple WWDC event in June as a link from behind to the future without barely mentioned to AI “for each Daniel and others.
APollo management on Stablecoins and Crensuries: “Nearly 90 % of Stablecoin’s use is encryption trading, which is likely to continue to grow. The large penetration will be if the US dollar dollar is used in the world -class retail payments. Stablecoin source,” Per Torsten Släk.
Parthenon-Ey on GDP growth: “The real advanced gross domestic product at a solid annual rate of 3.0 % in the second quarter of 2025, partially proudly swallowed the shrinkage by 0.5 % recorded in the first quarter. Gregory Daco.
About water armed
Robinhood ‘Hulk Smashs’ Reserves as a payment to diversify revenues Written by Bin Weiss
Dan Evez extenses the Apple Technology Gallery as a “episode of” Back to the Future “and attends heat on Tim Cook above the” Elephant in the room “ Written by Dan Eve
Artificial intelligence and robots can help the world grow more food – even if it is not as good as human farmer By Cecilia Holt
Daily Executive Director is collected and edited by Joey Abrams and Jim Edwards.
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