
Do you want some high -protein cold foam in your coffee? Starbucks supports new products to fight sales of the same store
Starbucks He said on Tuesday that he was confident that improved stores and new products – including cold foam Protein drink – It will soon help in the heart of the backward American company sales.
Meanwhile, the request slowed down The clouds are still On the company’s results.
Starbucks She stated that her revenues increased by 4 % to $ 9.5 billion in the third financial quarter. It was better than the Wall Street $ 9.3 billion, according to analysts surveyed by FactSet.
But the store’s sales, or sales on sites are open for at least a year, decreased by 2 % in the April to June period. This was a greater decrease than Wall Street, and the sixth quarter was in a row Sattle -based company I mentioned the store’s decrease.
The sales of the same stores increased in China, the second largest market in Starbucks. It was Starbucks Looking for a partner This can help expand in China, especially in smaller cities. The Chairman and CEO, Brian Nicole, said Starbucks was holding about 20 offers.
“We are still committed to our business in China and we want to keep a useful share,” Nicole told investors during a phone call on Tuesday. “The intense interest in partnership with us is a testament to the great team, the strong brand and the long -term opportunity for Starbucks in China. It is really a vote on confidence.”
But even with criticism of its sales in China, Starbucks sales in the same store in the United States decreased by 2 % in the April to June period. American customers spent more for each request, but transactions decreased by 4 %, according to the company.
Nicole expressed optimism about preparing a new program Hospitality standards Employment levels to better treat peak hours. The company said that the “green apron service” model showed a lot of promise in an eight -week test in 1500 stores that Starbucks plan to put it through the United States starting in mid -August.
New programs also help sequence stores, which reduces waiting times. Nicole said 80 % of the applications inside the store have now been made in four minutes or less, A goal set in the past fall.
“I think we will be famous for the green apron service and be a specific customer service company that I think Starbucks should be,” Nicole said.
Nicole said that improving the store operations Restore the Starbucks menu It was necessary before the layers in new products. In addition to protein drinks, Starbucks plan to introduce new baked goods and new dark grilled coffee next year. It will also test drinks made of coconut water, customizable energy drinks, gluten -free and high protein foods.
Nicole said that Starbucks is working closely with employees to develop new food and drink elements that can be prepared quickly and steadily. He said in the past, the company often developed new menu elements at its headquarters, then hopes that Parisas has discovered how to make it.
“Those days are over,” Nicole said.
Nicole said that Starbucks is also trying this Encourage customers To stay in its stores. It closes or adjusts some of the 90 -year -old store facades, developed an initial model for the store with 32 seats and a 30 % engine window less than the company’s current store design.
Starbucks spend heavily to transform itself. One of the big expenses in the third quarter was a two -day meeting in Las Vegas, where the company hosted 14,000 stores and regional leaders.
The company said that its net income decreased by 47 % to $ 558 million in the April to June period. Its profits were modified once, its profits decreased by 46 % to 50 cents per share per quarter. It was less than 65 cents analysts who expected.
Starbucks shares increased by 3 % in trading after working hours.
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