Jamaica, Queens is trying to rename the brand with a marketing campaign worth $ 100,000 while the local population is preparing to change

A $ 100,000 marketing campaign aims to rename the Jamaica Group. Queens with a acoustic abbreviation of the hip before re -transforming the crossing center.

The new pseudonym “DJQ” – for more than three dozens of Jamaica Street – comes before the redistribution that officials believe will pave the way for new housing units, shops and public spaces.

“Jamaica has always been a commercial center, and now it comes to distributing awareness and opening people’s eyes to the fact that this is a place where you can come, shop and wander,” said the Prime Minister. Downtown Jamaica partnership President Whitney Barat, who leads the brand rename.

“It is much easier to start with an recognized brand … and make people familiar with everything the neighborhood offers,” Borat told the Post.

DJQ – Short in downtown Jamaica, Queens – specifically describes the area from Sutvin Street to 169 Street.

The $ 100,000 brand aims to “reformulate Jamaica’s perceptions of success to destination” by defending small companies, increasing public safety and hosting family friendly programming, according to the group.

The city planning committee is scheduled to vote next month on Huge Discrimination Plan in the Jamaica region To add up to 12,000 new homes – 4000 of them at constantly affordable prices – and create an estimated 7,000 new jobs in hospitality, technology and light manufacturing.

“Besides these changes in the division of regions, the plan will include strategic investments to enhance infrastructure, access to transportation, open space, and more,” the city’s documents say.

At the same time, the city plans to build a One acre park called Station Plaza Outside the Sutphin Boulevard Subway Station and an investment of $ 70 million in street improvements, both are scheduled to start in 2026.

BArat said that the region is already going through huge changes in recent years, as the population boom increases by 13 % between 2010 and 2020-where the population of the city exceeded dual-and a series of new luxurious luxury apartments that run out since the epidemic began.

Among the latest offers are a barber shop, bakery and ice cream bakery, along with a shake shake and Chipotle- but there is still a non-imprisoned demand for restaurants late at night and nightlife to pump life in the area that exceeds the loud Lirr, Artrain and Subway.

“We want people to come here and shop, not only for the transportation center,” said Sari Kolka, a member of the Board of Giving, who hopes the brand will attract libraries, pet stores, joint work spaces, restaurants and beer in the future.

Now, the group requires financing the city to obtain a handful of public safety “ambassadors” to be the eyes and ears of the New York Police on the corridor and maintain the tabs on the quality of life quality such as fighting, drug use and illegal purchase.

The show hopes that the local lead initiative will help alleviate the solutions of “fit everything” such as redesign the bus in the city 2021, which adheres to parking in the neighborhood that focuses on cars and overcomes the business of some locals, such as Elina Parkins, owner of Rencon Salvadorino.

“I may say that 75 % of my customers have left now,” Parsin said, noting that the customers have long been 40 years ago have disappeared due to the lack of parking lots and an increase in the tickets for the parking lots.

Barcenes, which supports the Rezoning project, hopes to expand its business by serving food, as well as night life shows with DJ with more young people move to the region.

The re -discrimination plan may also suggest changes in street design and enforce traffic regulations to determine the priorities of cyclists, the elderly and persons with disabilities, according to planning documents, as part of the initiative that was identified to combat.Lack of large housing“Facing the neighborhood.

“It is a positive for society, I think it will be a great choice for low -income people,” said Fabiola Seeric, 23 -year -old, who has been homeless in Jamaica since March.

“I’m excited.”