Masari Apple store in China for the first time with conflicts in the second largest market

Apple closes a store in China, which is its first closure in the country amid its escalating conflicts in the main smartphone market.

Cubino, California, closes a store in northeastern China, located in Dalian City Parand Mall, on August 9.

This is the first store in China, Apple has been forced to close since the opening of its main store in the country in 2008.

The commercial center seems to be struggling to stay amid stagnation in spending on Chinese consumers, with many other retailers, including luxury brands such as Michael Kors, Armani, Coach and Hugo Boss, fleeing from the site.

“Given the departure of many retailers at the Parkland Mall Center, we made a decision to close our store,” said Apple Brian Pamperri spokesman for the Post.

“We love the Dalian community service, and all our team members will have the opportunity to continue their roles with Apple.”

China criticized a slowdown in consumer spending, which has severely struck the global luxury industry.

The Chinese government launched several motivation programs in an attempt to encourage spending on smartphones and electric cars.

However, the gloomy Apple performance in China is not a new thing – reporting a decrease in sales for six quarters in a row.

Last year, I reported the total revenue in the country-the second largest market in Apple-of $ 66.95 billion. This is approximately 10 % less than its peak of $ 74.2 billion in 2022.

Apple was The largest annual decrease in sales In the region, including declines in all four quarters and a 25 % sharp decrease in the last quarter.

Ultimately, the disappointing year took off the iPhone maker as the largest smartphone seller in China.

More competition from Chinese competitors such as Huawei, Xiaomi and Vivo left Apple struggle to stick to the market share.

Her share of smart phone sales in China decreased to 15.5 % last year, a decrease of 17.9 % from the previous year, according to the technology research company in Point Resistance.

Apple will continue to run its other store in Dalian, which is located in another mall, Olympia 66.

It plans to open a new store in the southern Chinese city of Shenzhen this month, so the company expects to end the year with 58 stores in China – the same number it got at the beginning of the year.