Patagonia CEO: The Environmental Protection Agency is “exposed” to America’s climate

Patagonia CEO: The Environmental Protection Agency is “exposed” to America’s climate

GettyImages-2200432614-e1754405906844 Patagonia CEO: The Environmental Protection Agency is "exposed" to America's climate

Big Oil acquired the Environmental Protection Agency.

Last Tuesday, Director of the Environmental Protection Agency, Lee Zilden Make His plan to cancel a 16 -year -old judgment that allows the government to protect the country and the economy from pollution of greenhouse gases that feed the climate crisis. The advertisement is more effective and the most dangerous pollutants in the country has the right to unorganized emissions. People around the world will be affected by generations.

It is really Orwellian’s order to see the Environmental Protection Agency – an agency signed by Richard Nixon to protect the public from environmental deterioration – stimulates itself responsibility for treating the ravages of the climate crisis during the summer of harsh weather and following the most hot year in registered history.

But it is not surprising.

Zeldeen has He did not hide his ambitions To use the Environmental Protection Agency as a way to cancel organizational restrictions and lead “direct dagger in the climate change debt to reduce the cost of living for American families, launch American energy, and restore car function to the United States and more.” It is of course wrong at every point.

Prices are partially rising to the market created by its superiors. Random wars in companies caused companies The charge of more and others to look at the entire closure. Energy production was “unleashing” largely at the beginning of the year. US I produced crude oil more than any country at any time in history While producing renewable energy I grown to record levels simultaneously. “Renaissance in the manufacture of American vehicles“Thanks to the investments of the law to reduce inflation, and resulted in the peak of 34 years in vehicle manufacturing functions. He considered“ finding exposure to a “stable law, and countless innovations arose as a result. This step by Zildin is all at risk.

the More than 10,000 companies The anger should be angry with science -based emissions. These companies will be left between government states – or their absence – and market momentum. Corporate leaders are Actually invest in an overwhelming majority in climate programs Because they are good works and building flexibility, but an irregular organizational environment aims to ask these practices.

Performance requests like these let companies scramble to understand what they mean for them. Add legal challenges to guidance, and companies will be stuck in forgetting, as cases are played in court. While the administration frams this as a reprimand against an ideology, companies around the world will feel the effects.

The cancellation of restrictions to this level only will add to the high costs caused by the climate crisis in our collective summary. Whether the company has emissions targets or not, harsh weather disasters increasingly affect more companies. The Statistics Office found this Almost one in every 10 works Experienced cash loss due to harsh weather. In total, reporting companies lost 32 % of revenues due to events. In 2024, we suffered 182.7 billion dollars in economic damage From 27 climate disasters one billion dollars. More than 1500 people lost their lives In climatic disasters in the past three years.

However, the Trump administration may make us believe that greenhouse gases that directly contribute to the intensification of storms and fires are not a threat to the public.

It was taken along with the targeted evacuation of the renewable energy industry, and it is actually “leads the dagger” – a twinst in years of stability, investments, science, facts, progress and protection for companies and people who deserve clean air, clean water and some safety.

So who benefits? The beneficiaries of the strong fossil fuel for the administration. For them, the reflection that undermines the years of hard work, investment and time from the public and private sector to protect us as a victory.

The simplest response to the disturbances that this policy will cause is to continue doing work. If you have committed to climate obligations, do not retreat. The large-scale “Greenhushing” companies-or when companies are afraid of confirming the climatic work policies that depend on their bottom for fear of drawing management anger. For competition worldwide and long -term stability, we must talk. We have crossed the company’s “optics” point. The climate crisis will increase whether Zealin and the Trump administration believe it or not. No executive, law or statement can wish it.

On our part in PatagoniaWe will stay in the course. We will continue to invest in carbon removal. It is good for business, customers and society. It also remains loyal to our purpose.

The committed companies sector can prove the invitation of this administration for irresponsible behavior that will not undermine the obligations towards shareholders, employees and clients. Our actions and societies depend on them. If anything, this moment should become an invitation to the business community to show Zealin and the federal government how strong the market is.

The opinions expressed in cutting comments Fortune.com are only the opinions of their authors and do not necessarily reflect opinions and beliefs luck.

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