Starbucks publishes a sharp decrease in global sales on lukewarm demand

Starbucks reported a greater decrease in global sales for comparison in the third quarter on Tuesday, as it calms cautious consumer spending in the coffee chain operator.

The company witnessed a total decrease in store sales by 2 % for the quarter ending on June 29, which is a sixth semester contraction, respectively. Analyst analysts estimated a decrease of 1.19 %, according to the data collected by LSEG.

CEO Brian Nicole I have paid a simplified menu, newly baked dining materials, cups with handwritten letters and faster service while trying Driving to reset the brand since the leadership took last August.

He also pledged to increase investment in employees in all American stores owned by Starbucks, which exceeds 10,000 people by the end of the summer.

Mali Cathy Smith said: “We are making tangible progress in the strategy of” Our return to Starbucks “. In the quarter, we have made a large, inconceivable investment in our leadership experience of 2025, and also incurred a separate tax element, which was negatively affected by the Q3 Q3 by 11 cents,” said Mali Cathy Smith.

In the largest market for North America, the store sales themselves decreased by 2 %, compared to a decrease of 2 % last year.

Customer visits to the coffee chain operator decreased by 0.1 % on average from April to June, and research data showed Placeer.ai. This was better than a 0.9 % decrease in the previous three months, indicating that the NicCol “return to Starbucks” initiative and the last list innovations began to lead a transformation.

The shares of the company decreased by 1 % to $ 92 in the fluctuating extended trading.