Tesla Chief Designer: The destruction of Windows Cybletruck was accidentally “a great marketing opportunity”

Tesla Chief Designer: The destruction of Windows Cybletruck was accidentally “a great marketing opportunity”

GettyImages-1214260645-e1754408895541 Tesla Chief Designer: The destruction of Windows Cybletruck was accidentally "a great marketing opportunity"

Some may call Franz von Holsenzin’s cross -off Cybertruck. Von Holzhausen is preferred to call it a “great mim” instead.

During the 2019 show, the Tesla Cybletruck, von Holzhausen, the company’s chief designer, threw steel balls in the car, which intends to show that the CEO of Windows said Elon Musk was made of “Glass Glass” was already very difficult. However, windows It was unexpectedly crashedLeave the musk to connect the rest of its display to the new truck while standing in front of the damaged car. Tesla share decreased more than 5 % the next day.

Van Holshausen said in a. interview with Tesla Austria Club Posted on Saturday.

“It was just one of these things in the Murphy law where something happens, but it was a great Mim,” said von Holshausen, referring to a phenomenon when there was something wrong. “I think in a strange way – we are not doing marketing – but turned into a wonderful marketing moment.”

He added: “It was not an expected moment, but at that moment, you have to roll with it.”

After detecting the car, published Musk video on x From Van Holshausen throws a Cybertruck stereotype before its launch, with its windows bearing the throwing strength without any visible damage. The video was shown more than 6 million times within three days of its publication.

Guess “We have some improvements that must be done before production,” Musk wrote.

A few days later, Musk described the success of Cybertruck, saying that Tesla had received More than 200,000 requests For the car. Although Tesla is inseparable from Cybertruck numbers when profit reports, instead assembled them with the S and X Form, the company summoned almost all electronic lights on the road earlier this year Due to a problem Where the outer plate can be separated, which was only placed About 46,000 vehicles.

More problems of broken windows

Despite the pre -optimistic optimism of Musk, the launch of the beloved Cybertruck was a sign of the things that would come to the car. Although Musk was initially proud of the retail at a price of only $ 39,900 when it was expected to reach the market in late 2021, Cybletruck faced years of delay, which first appeared in November 2023 at a price of $ 60,990.

Tesla tried to restore the broken glass accident with a $ 45 T -shirt It is sold on its website, but the brand was developing Otherwise, the reputation is strained On other parts of the Internet, especially with concerns that were installed on electronic transport security, which I saw Many recovery operations As a result of the tire tire pressure monitoring system, among other issues – including the above mentioned Remember every 46,100 electronic transportation It was delivered in March.

To accumulate on her problems, multiple deaths occurred after Cybertruck accidents. one Illegal death lawsuit He claimed that the truck had defective safety mechanisms after a man in Houston died in electronic lines that shattered that exploded to the fire.

Safety fears and summons associated with Cybertruck coincided with sales of truck. Request a car She remained fixed Last year, but the e -inflorescences are now It accumulates in a lot The agents also move in stocks of unwanted vehicles. In the last quarter, Cox Automotive reported Cybertruck sales 51 % decreased on an annual basis To only 4,300 vehicles, outperform the Ford F-150 Lightning and GMC Hummer EV truck where the old brands gain the momentum of the market.

“It is sufficient to say,” Cox Automotive said in its report. ”

She did not respond to Tesla luckRequest to comment.

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