The American eagle breaks the silence on the controversy of Sydney Sweeini

Some things cannot remain with buttons.

American Eagle has responded to the critics after the brand’s new denim campaign with Sydney Soyne Causing great controversy.

The company said on Friday in a statement obtained by the post: “Sydney Sweeny has a great jeans” and it has always been about jeans. “Jeans. Her story. “

“We will continue to celebrate how everyone wears the AE jeans with confidence, their way,” the statement continued. “Great jeans look good for everyone.”

Sweeney, 27, and American Eagle, faced a violent reaction earlier this week after the appearance of a blonde -haired star in a new retail declaration of famous clothes and accessories.

“I have a great jeans … now you can,” the actress “Nashawa” wrote on Instagram on July 23, along with a video of the controversial campaign.

But the description line, which apparently was the pun for the word “genes”, had some social media users Comparing the marketing move to “Nazi propaganda”.

“I thought it would be, for example, somewhat bad, but Wow.” “This will be in history books!”

Another added: “I will be the friend who woke up very, but the SYDNEY Sweeeey American Eagle ads are strange.” “Like, fascist is strange. Like Nazi propaganda strange.”

“Like a white blond hair woman, talking about her good genes. She is a Nazi propaganda,” a third person commented, while a fourth replied, “” A girl with blue blonde hair has “good genes” is Nazi. “

Lizzo singers, 37, and Doja Cat, 29, to the social media of Sweeeeny and American Eagle about the controversy.

“Black Black Jeans …” Singer “The truth is harm” In addition to a digital image He shows herself in the denim shirt and jeans wore by Sweeini to take the American eagle photo.

Doja Cat subscriber Teltok video From itself the monologue of the US eagle campaign in Sweeini is repeated with an exaggerated tone.

However, others came to the defense of “Anyone but you” and agreed that the new denim campaign of the American eagle was more than just a smart play on the words.

“I am confused, why do people get angry at this?” One fan Books on Instagram. “It looks amazing!”

Another person commented, “You have nothing to apologize for,” while a third wrote, “If you want to hate this advertising campaign, please touch the grass!”

However, the American Eagle seemed to be a violent reaction “Nazi propaganda” by sharing other ads from the campaign that did not distinguish Sweeini.

“Denim on Denim on Denim … on Denim”, the company Books alongside the new advertisement On July 27. “AE has a great jeans.”

In addition, the American eagle The stocks rose more than 10 % Immediately after the start of the new campaign on July 23.

Sweeney has not yet responded to the intellectual response and the controversy caused by the campaign to announce “Great jeans”.