The collapse of social media shows the Declaration of Sydney Sweeney, birth control, accusation of a whistle of Nazi dogs, and excessive statue,

She has. The question now is whether some of the general reactions are the fall Denim campaign The product is what American eagle Sperm.

Entitled “Sydney Sweeny has a wonderful jeans”, the campaign sparked a discussion about sweat and western beauty standards, and Reverse reaction To “wake” American politics and culture. Most of the negative reception focused on the videos that used the word “genes” instead of “jeans” when discussing the blond actor with blue eyes Known as HBO series “Orgasm” and “White Lotus”.

Some critics have seen that the word Wordlay is a sign, either unintended or intentional, to improvement of birth control, an encouraging theory that can be improved through selective reproduction of certain features.

Marcus Collins, Assistant Professor of Marketing at the Ross College of Business at the University of Michigan, said that criticism could have been avoided if ads showed models of various races that make the pun “genes”.

“You can either say this was ignorance, or this was laziness, or she says this is intended,” Collins said. “Which of the three is not good.”

Other commentators accused critics of reading a lot in the campaign message.

“I love how the left collapse above Sydney Sweeney’s advertisement produced only a beautiful blonde girl with blue eyes getting 1000X exposure to her” good genes “” former “” Fox Megan Kelly News Books wrote on Tuesday x.

American Eagle did not respond to the requests from Associated Press.

A snapshot of the American eagle

Ad Blitz comes as Teenage retail dealerLike many merchants, wrestle with Slowness of spending consumption And the high costs of definitions. The American eagle mentioned this total Sales decreased 5 % for February quarter to April compared to the previous year.

A day after the announcement of Sweeini as the latest famous collaborator of the company, the American Eagle shares closed more than 4 %. The stocks were volatile this week and traded about 2 % on Wednesday.

Like many modern clothing brands, the American Eagle must distinguish itself from other medium -price chains in a well -known face or by saying something separate, according to Alan Adamson, co -founder of MetaForce Metaforce.

Adamson said that the Sweeini campaign has been in lineage with Calvin Klein Jeans advertisements since 1980, which included Brock Shields, who is 15 years old, saying: “You want to know what comes between me and Calvins? Nothing.” Some television networks have refused to broadcast stains due to its double age and shields.

“It is the same playing book: a very hot model that says provocative things that have been filmed in an interesting way,” said Adamson.

Advertising panels, Instagram And Snapchat

“Sydney is the largest in the history of the American eagle,” said the chief marketing employee Craig Bromers.

The campaign is characterized by Sweeney videos that wears jeans ranged in various settings. It will appear on three -dimensional billboards in the Times Square and other places, and they speak to users Snapchat Instagram, and in the Try-on feature that supports artificial intelligence.

The American Eagle also plans to launch a limited version of Sydney Jean to increase awareness of domestic violence, as sales revenue is going to non -profit consulting service.

In a press release, the company noted that “the magic of Sweeney’s Girl Next Door and the main personality energy – associated with its ability not to take itself seriously – is the distinctive feature of this bold and fun campaign.”

Jeans and genes and their many meanings

In one video clip, Sweeey walks towards her American Eagle advertising and logo logo “Sydney Sweeney has great genes.” It crosses the “genes” and replaces it with “jeans”.

But what critics found that the most anxiety is a propaganda video in which Suene says, “Genes are transferred from parents to offspring, and features such as hair, personality and even eye color are often determined.

The video appeared on the American Eagle’s Facebook page and other social media channels, but it is not part of the campaign.

Noting that someone has good genes that are sometimes used as courtesy, the phrase also has evil indications. I gained the improvement of popular birth control in The early twentieth century AmericaNazi Germany adopted it to implement the Adolf Hitler plan for the Aryan Master’s race.

Civil rights activists have noticed signs that the improvement of offspring who is preparing a foothold through the extreme right -wing promotion of The theory of great replacement, “ A racist ideology claims a conspiracy to reduce the effect of white people.

Shalini Chankar, the world of cultural and linguistic anthropology at North Western University in Ivston, Ellinoy, said that she suffers from problems with the “genes” of the American eagle against “jeans” because it exacerbates a limited beauty concept.

“I think the American eagle wants to rename the brand for a specific type of white American,” said Shankar. “This is the ambitious image type they want to generalize to people who want to wear their deniment.”

Cultural shift in advertising

Several critics compared the Eagle American advertisement with an error by Pepsi in 2017, when he released a TV advertisement that showed Kendall Jenner, the soda box to a police officer while he was heading outward away from taking pictures to join a crowd of demonstrators.

The viewers mocked the place for their appearance to exchange protests on the killing of black police. Pepsi I apologize and withdraw the ad..

The demonstrations that followed the killing of George Floyd in 2020 by a white police officer in Minneapolis prompted many American companies to make their ads better reflect consumers of all races.

Some marketers say they have noticed another shift since President Donald Trump returned to his position and moved to Cancel all Federal DEI programs and policies.

Jazmin Burrel, founder of Brand Consulting Lizzie Della Creative, said she noticed while shopping with her cousin more ads and signs that include white models.

“I can see that we are returning to a world where diversity is not the usual expectation,” said Borrell.

The past and future of the American eagle

The American Eagle Various Marketing in the past, including the creation of a denim veil in 2017 and the introduction of its internal brand in a wide range of sizes. A year ago, the company released a limited group of denim with tennis star Coco Goff.

The retail seller has a continuous program for diversity, shares and inclusion, which is mainly directed towards employees. Two days before the announcement of the Sweeey campaign, the American Eagle appointed the latest recipient of the scholarship award for employees who lead the anti -racist, equality and social justice initiatives.

Marketing experts offer mixed opinions on whether the interest surrounding “good jeans” will be Good to work.

“Maybe they were thinking that these would be their moments,” “They were their moments”, “They were in their moment”, “Myles WortHington, founder and CEO of Marketing and Creative Worthi.” But this does the opposite and distort their brand deeply. “

Melissa Murphy, professor of marketing at the Tiber College of the University of Carnegie Mellon, said that she loves certain parts of the campaign but hopes that she will be expanded to show people alongside Sweeney for “for the brand.”

Other experts say that the duct is good even if it is not positive in a uniform.

“If you try to follow all the rules, you will make many people happy, but you will fail,” Adamson said. “The missile will not start.”