The world’s thirst for tea swallow global supplies

The frenzy of the mat is shaking the world. Bright green Japanese tea can be found in everything from Starbucks’ Latts in Britain to Christpi Krem Donts in Singapore.

The craze of global matches is being run by social media, influencers have shared brewing tips, reviews and recipes. The “Top” hashtag has obtained billions of views.

The growing popularity of Machi has also been linked to Japan’s post-Saty disease Richness of tourismIt is an attractive destination as well as the demand for Japanese goods due to the weak currency of the country.

In the middle of the hypnotes, the demand for powder is increasing. US-based tea importer Lauren tells the BBC to tell the BBC that her customers are looking at what ends in a few days a month.

“Some cafes are asking a kilo of a day. They are desperate to continue,” Mizuba Tea’s Ms. Ms. Ms.??

But this is also the demand for combined with small crops of tea due to heat and American rates on Japan Increasing the price of the forum.

Traditionally, matches – which are discovered for its health benefits, caffeine and taste – is the product of centuries and extremely specific processes.

It is made from the green tea leaves called Teen, which is kept in the shade for weeks as it is still growing. This step is significant to develop the “Umala” taste of tea – a tasty taste that accompanies its natural sweetness.

The leaves are harvested, dried And the ground in the powder using stone mills, which can only make a match of 40 grams (1.4 oz) for an hour.

But in recent months, manufacturers have struggled, because Hateway, a record breaking, has hit crops.

In the Kyoto region, where one quarter of Japan’s tension has come up, the demand for hot weather was increasing even though the demand was increasing.

The population of the country has to deal with the lack of farmers in the age group and not enough young people go to the industry.

Shops in Uji in Kyoto, famous for Machi, often watch them The shelves empty As soon as their doors are opened, from tourists.

As a result, many retailers have set the limit on how much customers can buy.

Due to the number of visitors over the past year, the Kyoto-based Camilia Tea Ceremony allows customers to buy only one tin.

She also said to the tea master re Her match stocks will have to be closely monitored, as the order of Round in the past few days may take more than a week.

She works for the tea ceremony in Tokyo, which organizes the traditional ritual of guests.

The shortage is that tea prices have increased by about 30% this year in the Chaizen shop.

“(Demand) is good,” said Ms. Hill by a translation. “This is an entrance to know about people about Japanese culture.”

This has also attracted more manufacturers.

According to the Japanese Ministry of Agriculture, the product production was almost tripled between the 1 to 2 Between.

It also states that the export of green tea, increased by 25% last year to 36.4 billion yen (M 180m; $ 250m).

The craze of the match has led to the uproar of the movement to boost more mental use.

The lawyers saw them as a profit from the hoarding match or its popularity. Other tea drinkers are careful how much they use, and they urge the plane to taste in its pure form without the ingredients in the recipes.

The high -quality use of the kitchen is “a bit sad” – where its delicate taste is often lost – or reserved for redevelopment, ”said Ms. Mori.

“Machi is the highest class of tea and it is very special to us. So there is a contradiction when I hear the story about how it is sold again or how to use it in food.”

Global Japanese Tea Association encourages people to use lower-grade matches from later harvest, which is more abundant and more useful for cooking.

When used in drinks like lats, high-grade matches often lose its delicate taste.

“Awareness about this difference helps to ensure that Japanese tea will be happy to be happy while supporting Japanese tea,” says the Association.

It also states that the rates imposed on Japan are likely to increase the rate of money.

Washington and Tokyo on Tuesday Trade agreement This means 15% import tax on Japanese products Going to the United States.

The distributors such as Ms. Eastern are screaming for this effect. Oregon-based entrepreneurs say that in early July, more than 70% of orders have increased in early July to reach the trade agreement of the two countries.

“Japanese tea is not growing in the United States, so there is no danger to the US industry for prices,” she said. “We hope that we will be aware of a special tea suit.”

Although increasing demand and limited cost prices, there is a slight light on the horizon.

At least one match cafe chain is thought to be in the future prices can be easier – even for some time.

“The low-quality match is selling at a high price and we think this will no longer be a viable business,” said Masahiro Nagata, co-founder of Machi Tokyo.

“There is a boom at the moment and the demand is rising rapidly, but we think it will be a little calm in two to three years.”