Walmart “Fyp on Wheels” is offered to attract shoppers Gen Z

Wal Mart It takes its brand on the road in an attempt to beat the younger shoppers, as it launches a fleet of mobile phone stores designed to merge retail with experiments similar to the festival.

The “Walmart” trucks, five in all, will tour the United States from August to November, parking at concerts, marathon, pop culture events to offer OPS, free goods and shopping designed for a specific youth.

The project directly aims to GEN Z, which is part of a wider batch to give the largest retail dealer in the world some of the cultural Cachet that competitors enjoy like goal.

Whether it works, it may depend on whether Walmart can sell itself as “cold” without stressing greatly for importance.

The company’s promotional language, which calls “FYP on your when” – is a reference to “For You Page” from Tiktok – makes it clear that the series tends to colloquially online, even if many older customers are grateful for their heads.

The Walmart tour was launched on August 1 at Kcon La, and it is a pioneer K-pop Fans gather.

Over the next three months, mobile phone stores will appear in dozens of events, including concerts by the countryside star Lenne Wilson, in Philadelphia, the marathon in Long Beach, California.

Stations are expected to stop for major cities such as Los Angeles, Chicago, Houston, New York and Tamba, where more dates are expected to be added.

The company says that the goal is to meet the younger shoppers as they are already – not only via the Internet but in the types of events where music, sports and lifestyle trends intersect.

In a press release, Walmart described trucks as “head connection trucks, full of experiments to increase what you like”, promising “” worthy of photography moments, customizable gifts, and much more. “

Each truck targets a distinguished position. The “K-POP ERA” truck works as a customization, where fans can decorate their photo cards, collect folders and shop a set of goods, with free for visitors.

“Lo-Fi Play” focuses on games, offers terrorist video games, a lively lead board and a table of table games. “Rodeo Dream” allows guests experience activities under the title of Rodeo, and they form with a dedicated leather belt, and collect western style accessories.

“Break” is directed towards outdoor enthusiasts, who can assemble a custom garden collection suitable for long -distance walking style or exploration.

Finally, “Woosah Group”-using a colloquial to take a deep breath and relax-provide sessions to restore fitness for visitors and refreshing drinks.